Bridgestone has just announced a partnership with Italian game developer Milestone on the latest installment of the popular RIDE video game series, RIDE 5.
RIDE 5 is the latest chapter in the two-wheeled racing simulation that has become the home for virtual motorcycle enthusiasts around the world, available from today on PlayStation 5, Xbox Series X|S, Steam and Epic.
Through this partnership, Bridgestone aims to consolidate its position as the market leader in motorcycle tires, as well as showcasing its products and legacy in the competitive world of racing – in an innovative and engaging way for motorcycle and video game lovers around the world.
At RIDE 5, riders from all over the globe will have the opportunity to experience smooth and fast riding with Bridgestone tires on original real and virtual tracks, on a wide range of motorcycle models from the most iconic manufacturers, just like in reality. The Bridgestone brand will also be presented digitally within the game, with sponsored suits and equipment, billboards on race tracks, as well as dedicated game modes.
Over the years, Bridgestone has built its legacy and excellence in motorcycle racing, recently achieving victories in the most celebrated endurance competitions, such as the EWC. Endurance racing will once again be one of the most challenging game modes included in RIDE 5, where virtual riders will have the chance to test their skill and concentration, while evaluating the exceptional performance and durability of Bridgestone tires. As in real life, tire wear remains one of the most important factors in the game when it comes to being a successful driver, with performance being actively affected by driving style and weather conditions, requiring players to make strategic decisions during the race to mitigate these factors.