There has been a change of personnel at the highest level in Germany. Markus Flasch will be the new Head of BMW Motorrad and will succeed Markus Schramm in the German brand’s motorcycle department.
The announcement was made official on October 5, 2023, via a BMW press release. Schramm finishes his term as head of Motorrad shortly after the brand celebrated its 100th anniversary.
It was also under Schramm’s leadership that Motorrad experienced the most successful years in its history. Schramm has been at the helm of Motorrad since 1991 and, in that time with the brand, has accumulated a large number of distinctions. The BMW brand has become even more of a household name for motorcyclists, with various models in the sports, naked sports, sport-touring, classic and, especially, adventure-touring categories (definitely adventure, since BMW was one of the pioneers of the concept a long time ago).
The brand even branched out into the cruiser segment with the R 18, brought the M brand into the Motorrad family with the M 1000 RR, M 1000 R, and M 1000 XR, and ventured into the realm of electric two-wheelers with the CE model series.
Markus Flasch is currently BMW’s Product Line Director and is responsible for the development and design of all BMW vehicles in the middle and luxury classes, as well as the Rolls-Royce brand. Even though his work revolves around four-wheeled vehicles, Flasch is a passionate motorcyclist, as well as working with the BMW Group since 2015. Previously, he was the director of BMW M GmbH and it was under his direction that the M brand became one of the leading suppliers of performance and high-performance cars.
Now, however, Flasch is ready to take on the monumental role as head of BMW Motorrad. He will officially take over on November 1, 2023.